Cadbury, one of the world’s most famous chocolate companies, was the first company to market chocolates for Valentine’s Day. In 1861, the company created Fancy Boxes, a decorated box of chocolates. In 1868 they were sold in boxes in the shape of a heart for Valentine’s Day. Boxes of filled chocolates quickly became associated with the holiday.
Valentine’s Day is one of the most profitable holidays of the year for candy and greeting card companies, and the Cadbury brothers were the first to design and sell heart-shaped containers and chocolates. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee, and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. Cadbury operates in numerous countries to this day, selling famous candies such as Swedish Fish, Crispy Crunch, Sour Patch Kids, and much more.