In 1953, the Just Born Candy Company bought Rodda Candy Company and quickly become fascinated with its production of marshmallow chicks. At the time, the chicks were made by hand at the rate of 27 hours per peep. By 1954, Peeps were being produced by the masses. New shapes other than the chicks were produced following a theme according to the season starting in the 1960s.
Twenty years later, the Marshmallow Peeps Bunny was released as a popular year round shape of the candy. Peeps were manufactured in different colors such as lavender and blue starting in 1995. Prior to that they were only being produced in the traditional colors: pink, white, and yellow. New flavors such as vanilla, strawberry, and chocolate were introduced between the years of 1999 and 2002. Nowadays, marshmallow Peeps are created for all popular holidays in shapes such as pumpkins, Santa Claus, and much more.