2018 MTC Expo: A new name for Response Expo and growing opportunities for inventors

For the past 11 years, Response Expo has been the Direct Response Television (DRTV) industry’s premier tradeshow. This spring the 12th annual event, scheduled for April 24-26, 2018 in San Diego, California, gets a new name – 2018 MTC Expo.

Since the dawn of television, companies have been using the medium of TV as a way to sell new products. Television’s scale made it the best way for marketers to share their products’ stories with the biggest, most engaged audience possible. However today our technological advancements have created a “TV Everywhere” society, where more and more customers are finding new products online and via mobile video that’s also shared through vast social networks.

In order to become the “Next Big Hit” product, it’s vital that a product’s promotion reach ALL prospective customers where, when, and how they prefer to be reached. With that goal in mind, the organizers of Response Expo have evolved their show to become MTC Expo (MTC standing for Media Technology Commerce). This will be the premier venue to get your product in front of a comprehensive audience of media, technology, and commerce leaders who understand the advertising techniques of today. They know how to get your new product in front of consumers, no matter how or where they are looking.

As an inventor, you are invited to network and demo your product to these industry professionals by exhibiting in the MTC Expo 2018 Inventor Pavilion. For further information on how to do that, go to this website: http://www.mtcshow.com/inventors.

If you need help with a patent application or marketing your invention, please contact InventionHome at 1-866-844-6512.