February 6, 2012 (Monroeville, PA) – InventionHome announced earlier today that their popular DRTV Product Summit, which debuted in September 2011, will return to the campus of Robert Morris University in Pittsburgh, PA on May 22, 2012. The May summit will give 24 all-new inventors the opportunity to meet face-to-face with six industry-leading companies in the infomercial (“As Seen On TV”) category.
Just as before, 24 inventors will be selected to receive ten-minute private sessions with each company in attendance. It is absolutely free for inventors to submit their ideas and for the selected inventors to pitch their ideas. Products will be selected based on criteria that translate to successful sales on television with subsequent sales to retail stores. Successful “direct response” products typically solve a specific consumer problem, are easy to demonstrate, and appeal to a wide audience. They generally sell for at least 5 times as much as they cost to produce. Hit TV products have a “wow factor”—a product feature that makes you say, “I need to have that!”.
Russ Williams, president of InventionHome, bases the company’s decision to hold the May summit on the great response from the 2011 event. He states: “The September summit exceeded our every expectation. Not only did the event run smoothly, but we also received overwhelmingly positive feedback from both the attending companies and the attending inventors. The enthusiasm at the event was electric. I witnessed a strong camaraderie develop among the inventors present, and I was also impressed by the positive interaction between the inventors and the company representatives.”
Williams noted that of the 24 inventions reviewed that sunny September day, 21 of those inventors received positive reviews and follow-up communications with at least one of the attending companies. To date, one license agreement has been completed, two license agreements are still in negotiation, and three wholesale/distribution deals are in the works.
Inventors may submit their products at the DRTV Product Summit website:
Submissions will be accepted until April 30, 2012 and inventors will be informed if they have been selected to attend soon after that date.