Many of our inventor-clients ask, “What exactly do you do at the industry tradeshows you attend?” When InventionHome sponsors a tradeshow like the International Home + Housewares Show, we make a commitment not only to assist inventors at the show, but also to increase networking opportunities for our inventor-clients back home. Our latest tradeshow endeavor proved to be one of our best yet, resulting in over 75 new member companies signing on to see your innovative products.
In addition to the 75 new member companies, InventionHome also generated interest in more than two dozen inventions. “The value in sponsoring this show is immeasurable,” said Russ Williams, President of InventionHome. “By creating brand recognition for our company within the Housewares Industry, we create more opportunities to present our inventors’ products to more companies during and after the show.”
This year InventionHome was the VIP sponsor of the Inventors Corner, a section of the International Home + Housewares Show dedicated specifically to inventor demos, pitches, and other activities. As the Inventors Corner continues to grow in terms of size and reputation, more companies are realizing that it is a prime spot to meet inventors with innovative products.
Here are just a few other highlights from the Show:
Inventors Corner Demos and Pitch Sessions
While inventors demonstrated their inventions to potential buyers and licensees in their booths, the adjacent Inventors Revue area was hopping with events organized by the United Inventors Association (UIA). Panels of industry experts reviewed products and offered valuable advice for success.
Keynote Address by Kevin Harrington
Kevin Harrington, chairman and founder of TVGoods, Inc., gave the keynote address to a standing-room only crowd. Harrington, who is best known for his role on ABC’s inventor reality show Shark Tank, focused on the role of the inventor in the Direct Response industry, where he has over 25 years of experience. Kevin is a good friend and supporter of InventionHome.
QVC Sprouts Launch a Success
QVC was also on hand to roll out their new program for inventors called QVC Sprouts. InventionHome and the UIA worked with QVC to plan the Sprouts launch event, and turned out to be a major hit with the attendees. There was much cheering and clapping whenever an inventor pitching to the QVC Panel heard the words “Congratulations, you’ve been accepted into the QVC Sprouts program!” We’ll be sure to keep you updated on the QVC Sprouts opportunities that are sure to appear in the coming months.
Inventor Education Provided by the UIA
The Show Floor wasn’t the only place where inventors could find the worthwhile opportunities. UIA Education sessions were offered before the floor opened and many inventors took advantage of the free seminars and complimentary breakfast.
According to Jen Lawlor, long-time organizer of the Inventors Corner for the Show and current Director of Inventor Education and Events for the UIA, this year’s Show packed more value for the inventor than ever before. Jen described the buzz of activity around the inventor booths and said, “The Inventors Corner was one of the hottest attractions at the show which translated to lots of traffic for exhibitors. In addition we offered unsurpassed product pitching opportunities and education. Inventors looking to gain exposure for their new product, couldn’t have gotten a better bang for their buck!”