Allstar Marketing Group embraces Open Innovation by using SubmitMyInvention


Since Allstar’s inception nearly 15 years ago, the company has emerged to become a leading consumer products company by effectively utilizing direct response television marketing.  Some of their well-known products include: The Snuggie®, Hot Buns®, Forever Comfy®, and the “Perfect” line (Perfect Pancake®, Perfect Meatloaf®, Perfect Brownie®, etc.).

Due to their products’ high-profile exposure on television, as well as premium placement at retail accounts, the company is sought-after by inventors who hope to become Allstar’s next ‘as seen on TV’ hit product.  During the height of their Snuggie® success, it became apparent that their marketing team needed a streamlined product submission process to help them manage the huge influx of product/invention ideas.

By adopting InventionHome’s submission management system (SMI) several years back, Allstar now has a centralized portal accessible on their website, where inventors and entrepreneurs can enter all their product information, upload images, describe patent and development statuses, etc.  With a simple login/password, Allstar personnel can access and review all the submissions while using auto-responder emails to communicate status updates back to the inventors.  The easy interface enables them to focus energies on submissions of interest to ultimately drive more product opportunities.

“The SMI system enables our marketing team to work more efficiently by organizing critical info in a very streamlined manner.”

Allstar representative

If your company would like to learn more about streamlining your product submission process and driving more opportunities directly to your company, please visit or email