5 Tips for Pitching Your Invention to ‘As Seen On TV’ Companies

Have you ever heard of the Snuggie, Total Gym or Ped Egg?  All three were mega hit infomercial products that generated hundreds of millions in sales making their creators very rich in the process (Total Gym generated over a billion in sales). If you are an inventor with a great product that solves a real problem, appeals to the masses and is highly demonstrable the “As Seen On TV” / infomercial ...

Read More

The Power of Online Invention Tradeshows

With the power of the Internet, more companies are turning to online tradeshows to discover new products available for sale or license. With the click of a few buttons companies can search and discover new products without the need to spend time and money on travel.

Read More

How To Pitch Your Idea to Companies

In preparation for the Summit, we put together some guidelines specific to the Direct Response (infomercial) industry, but in reality many of these tips can apply across all categories. Bottom line is... if you are meeting with a company in order to pitch your invention, whether it be a household gadget or a medical whatzit, proper preparation will increase your chances of success.

Read More

The New Trend in Tradeshows for Inventors

Today, the landscape for inventors is changing. Inventor-only tradeshows and exhibiting in the main areas of large national product tradeshows is fading away fast and being replaced with the new "micro-show" trend in the tradeshow industry.

Read More

Five Benefits of a Provisional Patent Application

As an inventor with a new product idea (or improvement to an existing product), it's important to understand the various types of protection that are available to you. Let's assume that your idea provides benefit and usefulness (not just a visual design). You might consider filing either a non-provisional patent (“Utility or Design Patent”) or a provisional patent application.

Read More

Can You Earn Royalties on Your Invention?

It's not as hard as you may think to land a royalty deal on a product invention... provided you have a truly unique and innovative idea to start with and you have some important steps completed before approaching companies.

Read More

Choosing Between a Provisional Patent Application and Utility Patent

When considering the two types of patent applications, don't think of them as a choice between two, independent types of patents...

Read More