Company Locks Up InventionHome’s “Bake A Bone”

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With the prevalence of doggy day care centers, doggy massages, and kennels that resemble hotel rooms, it should come as no surprise that an electronic dog treat maker would capture the interest of today’s discerning dog owners.  One or our member companies spotted the dog treat maker available for license in an InventionHome Product Alert email (“Hotlink”) and moved quickly to lock up the item. 

“Companies are sometimes concerned that an invention might have too much exposure through our industry-leading product alert system,” said Colleen Kelly, Director of Product Marketing at InventionHome. “Bake-a-Bone is a great example of how a company that pays attention can find that ‘needle in a haystack’ before other companies have time to react or realize the product’s potential.”

“Bake-a-Bone is a great example of how a company that pays attention can find that ‘needle in a haystack’ before other companies have time to react or realize the product’s potential.”
InventionHome’s Colleen Kelley

The Inventor

Inventor Louis K. of Arnold, Missouri came up with the idea for a dog treat maker while reading the long list of (mostly artificial) ingredients on a box of store bought treats. “I decided to look into recipes for homemade treats and found they were much healthier, but were a pain to roll out and cut,” recalls Louis. “At that moment, the idea of an all-in-one dog treat machine was born!”

Louis decided to start with a prototype and located a manufacturer overseas that had experience with small kitchen appliances. With his prototype in hand (it resembles a waffle-maker with bone-shaped forms), he spent all his free time over the next few months testing recipes and researching what ingredients were healthy and which ones to avoid. “I let my dogs Zeus and Spartacus have the final say on which were the tastiest,” said Louis. “In the end we had 30 recipes including Peanut Butter Bones, Breath Mint Bones, and Snickerpoodles.”

Enlisting InventionHome

Louis enlisted InventionHome to assist with a patent search, provisional patent application, and marketing his product to companies with the hopes of finding a licensing deal. It was soon after beginning the marketing process that InventionHome was able catch the interest of an As Seen on TV Company. From there, InventionHome assisted throughout the due-diligence and contract negotiation stages and a deal was finalized. Once the deal was completed, a TV spot was produced and tested on air with great success.

To learn more about Bake-a-Bone and purchase your own treat maker, click here→

To start looking for YOUR needle in a haystack, contact the InventionHome marketing department at 866-844-6512 x119 or search ishowonline.com.