MONROEVILLE, Pa., March 29, 2010 — InventionHome is excited to announce a partnership with the Direct Response Marketing Alliance (DRMA), the infomercial industry’s premier professional association, and Response Magazine, the definitive publication in direct response marketing, reaching more than 21,500 decision-makers in direct response marketing every month. Response Magazine also hosts the Response Expo, the industry’s foremost direct response marketing trade show and conference. (Inventor booths are available.)
This partnership will broaden exposure for InventionHome’s new products and inventions to Direct Response Marketers seeking new products to sell on TV. Through the DRMA, Response Magazine, and the Response Expo, InventionHome’s clients will have even more opportunities to have their products seen by the top names in the direct response industry. DRMA members include such infomercial giants as Allstar Marketing Group, Northern Response, and Tristar, who are responsible for the Snuggie, Ab Circle, and Jack LaLaine’s Power Juicer, respectively.
Response Magazine reaches more than 21,500 decision-makers in direct response marketing every month.
The annual Response Expo in San Diego brings together the biggest names involved in a direct response marketing campaign to network and make deals. Response Magazine will also host InventionHome’s Innovation Search Portal directly on the Response Magazine website, which will enable direct response professionals visiting their website to search InventionHome’s portfolio of inventions and innovative products available for wholesale, license or acquisition.