Licensed by InventionHome to Jasco Products Company, the Recessed Light Extender is now selling under the GE brand by great companies like the Home Depot.
When inventors Mark Higgins and Vivian Hurd first conceived the idea of a new invention that would transfer conventional recessed lighting into directional lighting, they never imagined that one day their invention would be selling in Home Depot under one of the world’s most recognizable brands, General Electric.
The inventors, with the help of InventionHome, licensed their patented invention to Jasco Products Company. Jasco is a GE licensee of consumer electronic accessories, computer accessories, home electric products, and personal security and surveillance products. Their products are sold in thousands of retail stores, including Lowe’s, Home Depot, Target, etc.
Mark and Vivian never aspired to develop, manufacture and sell their invention themselves. They knew that the financial risks were far too great, and frankly they preferred to team up with a company that already had the knowledge, resources and distribution channels needed to make the invention a success. So the pair set out in search of licensing opportunities for their invention, and soon teamed up with InventionHome whose streamlined marketing program quickly brought exposure to their invention, and ultimately, the license with Jasco.
It is every inventor’s dream to see their product on retail shelves, and inventors Mark and Vivian are very close to realizing that dream. Says Vivian, “It is such a thrill to see our invention come to life and be packaged under such a well-known brand as GE. The potential for financial success is now very real for us.”