InventionHome Creates Strategic Inventor Partnership with As Seen On TV, Inc. and Lightning Launch


InventionHome continues to expand its reach and strength in the “As Seen On TV” industry by teaming with As Seen On TV, Inc and Lightening Launch bringing even more exposure and opportunities to inventors.

The partnership will provide assistance to inventors in refining their concepts, producing prototypes, developing manufacturing details and negotiating licensing arrangements for the direct response, live shopping and mass-market retail channels.

As Seen On TV, Inc. is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Lightning Launch is a boutique DRTV firm with an inventor-centric focus. Its in-house marketing experts and international distribution capabilities streamline the infomercial-to-retail process. Lightning Launch was created by the marketers of the top-selling SeatPets, traveling stuffed animals for kids that attach directly to the seatbelt.

InventionHome has been helping every day inventors for the past ten years with a standard of excellence in product and invention licensing. The company has made it possible for inventors worldwide to connect with companies across the United States seeking new innovations.InventionHome works with thousands of companies across many product categories including direct response and As Seen On TV.